Two days ago I began my blogging for money experiment and today I want to talk about why it’s important to have a blogging strategy.
When it comes to blogging, most of us don’t start off by thinking what our blogging strategy is.
We usually start off by jotting down our thoughts and witty ideas because we’re sure the whole world cares what we have to say.
And after a while, when we see that no one is paying attention, is the time when most blogs are neglected and forgotten (because really there’s just not enought time for everything we want to do in life).
This is why having a strategy and an end goal in mind is the key to success.
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So for the blogging for money experiment my current strategy is:
Make money with affiliate products and services.
There are a lot of ways to monetize your blog, but I’m going to focus on making money with affiliates.
This is how I’m planning on doing it:
1. Choose a niche based on a profitable Affiliate Product
Let me stop you there.
I know the general consensus is to choose a niche you have something to write about yada yada, but check out why I’m not doing this in the next point.
2. Outsource Content Writing
By outsourcing the content writing I get to choose a niche that is profitable even if I don’t know much about it personally.
3. Use Pinterest to drive free traffic to my site (at least in the beginning)
I’ve had success using Pinterest with my other baby – my blog on Airbnb design (www.designedforprofits.com) so I figured it’s a good place to start since I don’t have the budget or time to get into SEO and paid FB ads (really there’s so much to learn that I just don’t have the time to get into it right now).
There are so many courses on Pinterest out there, and some looked amazing but I just couldn’t fork out the hundreds of $$ just yet.
By using her self pinning strategy (again didn’t have the budget to pay for more tools) I started seeing an increase in my numbers a lot faster than using Tailwind (which is also a great tool and I recommend using both methods for maximum exposure).
I also recommend you bundle it up with Carly’s Affiliate Marketing course, it’s really the best money I’ve ever spent and you can see why her courses come so highly recommended.
4. Build a Mailing List
This is really the key to making money with affiliates.
You can have a million social media followers but if those platforms got erased tomorrow you’d be left with nothing.
Having a mailing list gives you a way to be in touch with your audience.
As you well know not every post you put on your SM feeds gets seen by everyone.
By having your own mailing list you ensure that you are reaching an audience that is genuinely interested in what you are offering (after all they signed up voluntarily) and you aren’t left vulnerable to changing SM algorithms.
As you can see it’s very basic and not overly complicated.
I’m really trying to find a way to simplify the process so I don’t get sidetracked and overwhelmed (adult ADHD is not my friend).
The next step is to set daily and monthly goals so that I know exactly what needs to be done to move forward, and not get discouraged or feel like “I didn’t do anything today” (oh the “glorious” life of a stay-at-home mom).